representation

Cyborg & Wonder Woman Are On A Cereal Box: Why It Matters

Honey Nut Cheerios with DC Comics

Breakfast of diverse superheroes?

At the grocery store with my 9-year old this weekend, we scanned the aisle for cereal and she exclaimed, “this comes with a free comic!” Part of me was as delighted at the thought of a free comic as my child, but the other part, the responsible-Mom one, was saying I shouldn’t make a food choice based on product placement. (There is always an exception though, like when I had to buy cereal for the free Star Wars pen!) My ultra-picky kid actually likes Honey Nut Cheerios, and it’s one of healthier choices in the cereal aisle, so we bought them. Yay free comics!

I really didn’t need another reason to appreciate the Cheerios brand, but I now have a couple more. This morning, we opened the box of cereal, my daughter inspecting the box and finding her free comic inside. She gleefully pointed out Wonder Woman on the front and then Cyborg on the back, adding: “See? This is what he looks like for real.” She recently has become obsessed with Cartoon Network’s Teen Titans Go! show and Cyborg in particular. She read her Walking on Fire comic, featuring Cyborg as the main character, while eating her breakfast. Not a bad way to start a school day; she was quite happy.
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